3D printing Lexus on the Seoul motor show 2013

On the Seoul motor show of 2013 in South Korea to Lexus presented new interactive tables with several 3D printing models cars that guests of an exhibition could receive the best understanding about style and quality of their cars.

3D printing Lexus on the Seoul motor show 2013

Bruce Ayberg and Huyandzhu Shin

The project for Lexus developed and the South Korean design company designfever specializing on production of unique smart concepts executed. The interactive director of the project Huyandzhu Shin explained that not very well what demo the table consisted of several iPad though what from which had on 5 different models of Lexus cars which could be used. When one of models was chosen and placed on iPad, iPad reacted to it, showing an interactive content which the observer could manipulate and play with it, moving car model on the screen. No matter what model is equipped with five touch points. Thus, the iPad appendix distinguishes, what model used, and can show a content corresponding to a certain model.

3D printing Lexus on the Seoul motor show 2013

Bruce Ayberg from marketing department of designfever declared that «the project is a success in many respects because it became interesting to all age groups – an important role in process played 3D the printer. The younger generation could test itself in quality «the driver of the car» by means of a tablet, and adults could maneuver models of cars to learn more about them». He noted that tablets became so popular that «people were much more interested in interactive tables, rather than in the cars presented at an exhibition».

3D printing Lexus on the Seoul motor show 2013

But this history not how the company used 3D the printer in the big project, and that they learned how with the help 3D the press can create excellent things. When the team of designers began work on the project, at first they planned that models of cars will be made of aluminum. But they had only 2 weeks on the termination of the project and installation prior to the beginning of an exhibition. Adhering to the schedule, needing continuous change and adaptation of various properties of model, it was not possible to them to work at ordinary speed. For this reason they addressed to 3D the press. They found speed, specification and elasticity in work with 3D the printer. Directly these pluses allowed to end work just right.

Mr. Ayberg noted: «We hope to behold new appendices 3D of the press in potokovy production, in particular in Korea that we could use technology pluses in own interactive projects». Experience of designfever showed that introduction of technology 3D of the press advances them in pobkditel among other companies using more expensive and unmodern methods of work. Video specifies the project in operation on the Seoul motor show of 2013 below.

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